Here's the deal. If everyone wore Cotton, summer would be slightly less stinky, sweaty, and generally, less miserable.

So, naturally, we made a music video to teach people how much cooler they’d be in cotton.

Within the first week, the video was viewed over 1M times, making it the most successful Cotton digital campaign to date.

AdWeek  •  Yahoo! Finance  •   MediaPost  •   Shoot  •   Campaign Live  •   The Drum  •   Little Black Book

Social Cards

Influencer Kit

35 kits were sent out to top fashion influencers at the start of summer; kits included a limited vinyl record press, original pool floatie, and more.

As the campaign rolled on, towels and vinyls were sent out to our followers on Twitter.