New York Takes Center Court
NBA
NBA
As New York & Brooklyn hosted the NBA 2015 All-Star Weekend, we called upon all five boroughs to come together for the event.
The film aired during All-Star Weekend and in cabs throughout New York City.
Featuring the voice of Common, it reached 1M views in the first hour it was shared by the NBA, and was acquired by TNT for on-air promotion during the remainder of the Weekend.
The film aired during All-Star Weekend and in cabs throughout New York City.
Featuring the voice of Common, it reached 1M views in the first hour it was shared by the NBA, and was acquired by TNT for on-air promotion during the remainder of the Weekend.