Here to Help Aaron
State Farm
There are two constants in fall: football season, and watching the same Aaron Rodgers spot over and over and over again. 

This season, we expanded the Aaron universe, sharing shorter stories, teasers, and more to give fans a different look into his world. 

Within hours of seeing the TVC, over 1M fans watched the expanded spots online, and over the course of the season became State Farm’s highest performing digital content.