Fun Guy
New Balance x Kawhi Leonard
When the face of your brand doesn’t ever speak, you’ve got to find a way to make what he says unforgettable. 

When an innocent media day...

...turned into an internet sensation...

...we threw away the planned campaign, and said it all in one shirt.

From a shirt to the streets, “Fun Guy” became the rallying cry for Kawhi.

And as Kawhi led the Toronto Raptors to NBA Finals, the “Fun Guy” became a champion.