The Heist
NBA x 2023 In-Season Tournament
NBA x 2023 In-Season Tournament
“I’ve got something that’s never been done before.”
While fans (and players) may be confused by the inaugural In-Season Tournament, to NBA stars— if there’s a new prize to claim, they’ll do whatever it takes to take it.
While fans (and players) may be confused by the inaugural In-Season Tournament, to NBA stars— if there’s a new prize to claim, they’ll do whatever it takes to take it.
Press
Complex Sports “This is too good.” • Bleacher Report “🔥“
Shea Serrano/Jason Concepcion “All it took was the commercial, and now I care about it.“
“When the NBA needed to score some points for its inaugural In-Season Tournament, it had good cause to call Translation.” Fast Co.
The Hollywood Reporter • Muse by Clio • Deadline • Uproxx • The Ringer • AdWeek
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Complex Sports “This is too good.” • Bleacher Report “🔥“
Shea Serrano/Jason Concepcion “All it took was the commercial, and now I care about it.“
“When the NBA needed to score some points for its inaugural In-Season Tournament, it had good cause to call Translation.” Fast Co.
The Hollywood Reporter • Muse by Clio • Deadline • Uproxx • The Ringer • AdWeek