The Mission Begins
Cadillac F1 x Super Bowl LV
“We choose to go...not because but because it is hard...and we intend to win.”


Press
Adweek • Variety • ESPN • New York Times


To reveal the first new team on the F1 grid in nearly 20 years, and America’s first F1 team ever, we revealed the Cadillac F1 team in the most American way possible: a Super Bowl spot, and a countdown in Times Square.